Selena Brown | Digital Experience Designer

Selected work.

Sango homepage presented in a single browser mockup on navy.

Sango Pool & Spa Site Design + Build

Full branding and a WordPress Elementor build, from concept and proposal through launch.

Brand systems
Product journeys
Custom code

View project

Hammer homepage presented in a single browser mockup on charcoal.

Hammer Metalworks & Coatings Brand + Build

Full branding, proposal, design, and strategy, built on WordPress Elementor.

Industrial branding
B2B UX
Form design

View project

Two ParkZen phone screens on blue: horizontal parking cards to compare nearby lots, and the arrival screen with walking directions and a Scan parking QR action.

ParkZen UX Case Study

A focused parking feature concept for Apple Maps, shaped by testing how people find parking and follow a route.

Prototype testing
Interaction design
UX process

View project

Best of Clarksville homepage presented in desktop and mobile mockups on cobalt blue.

Best of Clarksville Site Design + Build

A two-week sprint working within a legacy brand and consulting stakeholders, for an event whose needs change all year.

Information architecture
Evolving needs

View project

Tools of Trade

Take a peek inside my toolbox. I love learning new website builders, design software, and front-end skills. Right now, I’m deepening my JavaScript knowledge and exploring motion design.

Portrait of Selena Brown — Probably thinking about cake.

Hi, I’m Selena.

Multidisciplinary digital designer. UX at heart.

I trained in UX and love working across brands, websites, and app experiences. I know accessibility matters, so I make sure my builds follow the guidelines. And I love building what I design: learning to code has meant I can take an idea all the way to a working website.

I enjoy connecting different disciplines, learning new skills, and making thoughtful work with other people. Working at a small agency, I’ve also written proposals, scoped projects, and talked with clients directly, so I’m comfortable on that side of the work too.

It started with a magazine.

I founded ARTIFACT at New College Franklin and led the student arts magazine, in print and online, for four years, with a changing team that grew to 12 people. It introduced me to design and still shapes my love of editorial layouts.

My time as a cake decorator is part of that story, too. I’ve always loved making things, whether that means arranging a page or finishing a cake.

Open ARTIFACT